WHAT ARE THE BEST CMS OPTIONS?
In this post we discuss the best CMS options for most businesses. We are not going over Ecommerce, forum based websites, etc. Just the basics. This post contains our opinion, there is no definitive answer to this question.
Before we talk about the best CMS options, we should go over what a CMS is. To start, it’s an acronym for Content Management System. In this context, it manages the content of your website. Popular examples of CMSes include WordPress, Squarespace, Wix, Joomla, Drupal, the list goes on.
So, why do people use them? Because you don’t have to hard code your entire website, which saves time and gives people without coding knowledge the ability to edit their website or add blog posts. Basically, it creates a more intuitive interface to design, write and publish websites. I should mention that it’s easy to create a website using a CMS, however, it’s hard to create a GOOD website. You’ll often see click-bate ads and lines like “Build a website in 15 minutes.” That’s like saying I can draw a portrait of you in 15 minutes. It’s true, but you won’t be flattered by the results.
Now that the overview is out of the way, I believe the 2 best CMS options are WordPress and Squarespace.
WHO SHOULD USE WORDPRESS?
WordPress is my personal favorite CMS. In fact, sprycreativemarketing.com is built using WordPress. The most obvious benefits are that it’s free and there are unlimited customizations and integrations with your existing tools, like customer relations management and sales tools. WordPress is an open source CMS so it’s a lot more custom.
The main downside of WordPress is that you need to optimize the speed and security yourself. Of course, this is something we specialize in so we’ve got you covered there (see more about our websites here)! Optimizing the speed is a one-time task for the most part. In the development process we know fast hosting services, we make sure all images are optimized and sized properly and we enable aftermarket speed optimization (browser cache, server cache and content delivery network). Once that ground work is laid, it’s easy to maintain a fast website.
As for security, there is a one-time initial setup and after that, it’s monitoring the site with malware scans and making sure all website software stays up to date. In my opinion, this is well worth it for the customization and integration capabilities of WordPress.
WHO SHOULD USE SQUARESPACE?
Squarespace is the best CMS for people who mainly want a nice looking and properly functioning website. You may not need to integrate with marketing/sales tools or need tons of customization options, and that’s okay. You can still implement basic integrations with popular tools like Mailchimp. I’ve worked with clients who don’t need to increase business or improve their customer relationship procedures but they don’t like sending people to their website because it’s outdated or doesn’t look professional. If you relate to that, then Squarespace is probably the best CMS for you.
the pros and cons of Squarespace are inverse to WordPress. The primary downsides are that it has a monthly fee and it’s not open source so there are less customization and integration options. The main upside is that Squarespace takes care of speed and security optimization for you.
The best thing you can do is reach out to us and discuss your needs so we can point you in the right direction. You can contact us at 435-962-1517, fill out our contact form at sprycreativemarketing.com/contact/ or email [email protected].
If you’re trying the make the decision on your own, our opinion is that WordPress is best CMS if you’re trying to grow and Squarespace is best if you just want a good looking and properly functioning website.
Feel free to leave a comment below and we’ll be sure to respond!